MR. JOHN’S branded products are manufactured by Mr. Johns Food Company Limited in Canada since 1997. Being one of the longest running chips manufacturing company their previous was also outdated. OrangePie Marketing took over the search engine optimization to help this great flavor reach more people.
OrangePie marketing went through a brand refresh exercise with MR. JOHN’S FOODS – developing a clearly visible and polished logo identity that matched the quality and flavor of the chips, enhancing the brand colors and solidifying typefaces to use moving forward.
We also designed and built a website specifically to allow customers to leave their own reviews and opinions about their favorite plantain chips and find out in which nearby stores the chips are available.
Understanding that our suppliers process information visually, we took new pictures of each product and provided detailed information to the suppliers and vendors who order from MR. JOHN’S FOOD – Plantain & Cassava Chips.
There was a huge increase in website traffic and also sales of the plantain chips as we enable the feature of listing to the voice of the customer!
By applying Search Engine Optimization & Google Search best practices we were able to bring the clients website to the top of the Search Engine for multiple keywords. This resulted in a huge increase in the volume of inbound calls and purchasing inquiries.